The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

A good logo or branding identity must fulfill three essential requirements:

Appropriate: it means that the emblem must reflect, simply, the main features of the company or product.

Aesthetically pleasing: it means that the logo must be acceptable, avoiding visual difficulties since the visual perception is the most important factor to consider when designing.

Credibility: it means that people should feel identified with the logo and that the company seal of guarantee creates a climate of trust.

Beyond Design can assist you fullfull these requirements when creating your branding identity.